Callea Stone Masonry Seo Case study

The Challenge

Callea Stone Masonry is a new company in Melbourne that does fancy stonework.

They got some help from Faiz Digital Marketing Agency to make sure more people could find them online. They wanted to show up higher in search results, especially since they were going to be on The Block 2022.

But then, something bad happened. The boss of Callea Stone Masonry, MJ, got really hurt while working. Some heavy stones fell on him and hurt his head. He had to go into a deep sleep at the hospital because his brain got hurt. Doctors weren’t sure if he would be okay in the long run.

Because of what happened, Callea Stone Masonry couldn’t keep up with the online stuff they were doing. They had to stop the work they were doing with Faiz Digital Marketing Agency.

Faiz Digital Marketing Agency felt bad for them. They knew Callea Stone Masonry had worked hard to get where they were. They decided to help out for free to keep things going. They wanted to make sure all the effort and money put into the website and online stuff wouldn’t go to waste.

So, Faiz Digital Marketing Agency kept working on the online stuff to help Callea Stone Masonry get noticed, without charging them anything.

The Solution

First, we figured out what words people use when they search online for things related to Callea Stone Masonry. Then, we tweaked their website a bit behind the scenes to match those words. We didn’t need to do a big fancy SEO plan, so we suggested a simpler option to focus on improving certain pages on their website and writing helpful blog posts.

We kept working on their website even after MJ got hurt. We checked how many people were visiting their site and made changes to make sure it showed up well in search results.

Callea Stone Masonry does really nice stonework, but they’re still new and competing with bigger companies. So, we made sure to highlight that they were going to be on The Block TV show, to make them stand out more in search results.

When we made new pages for their website, we made sure they looked classy and matched the style of Callea Stone Masonry. We talked about how much MJ loves his work and used the right words to help people find them online.

Even though MJ’s accident was unexpected, we kept helping them out in different ways to make sure they keep doing well. Our support means they can still benefit from the work we did on their website.

The Result

735%

increase in website keyword rankings

267%

increase in organic traffic year on year

238%

increase in calls and quote requests

58%

increase in enquiry form submissions

Our goal was to keep helping Callea Stone Masonry with their online visibility while MJ recovered from his injury. We’re happy to see that our ongoing help has kept bringing in new potential clients, so when MJ is fully recovered, he’ll have plenty of work waiting for him.

Right from the start, we offered more than what Callea Stone Masonry asked for and gave them advice on how SEO could really benefit them.

Thanks to our work, their website showed up more in online searches, which brought in a lot more people interested in their services. This meant MJ could hire more workers to handle the extra work while he gets better.

Praise from our client

The ongoing help from Faiz at Faiz Marketing Agency has been a huge help in keeping our business going strong. We’ve been getting more job offers than we can handle with just our two workers. About 1-2 times a week, people contact us through our website asking for work, so we know we’ll have plenty to do when MJ is back.

Having Faiz’s support has really made a difference for us, both in getting more work and keeping money coming in. Besides the website messages, we’ve also been getting more phone calls and emails from potential clients.

When MJ is back on the job, we definitely want to keep working with Faiz Marketing Agency, even if it means paying for their help. They’ve been a real lifeline for us during this tough time.

Tegan Callea, MJ’s wife