Plants Net Case Study of SEO in Detail
PlantNet specializes in fostering growth. Enthusiastic about gardening, they are dedicated to assisting both novice and experienced gardeners in cultivating thriving fruit trees, with a particular emphasis on dwarf and ornamental varieties. Their joy lies in guiding customers through the planting, harvesting, and enjoyment of bountiful fruit trees right in their own backyard. Offering a diverse range of resources, PlantNet is the go-to destination for anyone looking to maintain a well-stocked fruit bowl.
In early 2022, recognizing the potential to extend their reach to more home gardeners across Australia, especially during the typically tranquil Christmas season, PlantNet sought a unique kind of growth specialist to elevate their presence. That’s where our expertise came into play.
What we did
Upon the referral of a satisfied past client, PlantNet enlisted our services to conduct a comprehensive SEO audit and implement our recommendations.
Upon scrutiny, we identified that PlantNet’s website was hindering its full growth potential. Our first initiative involved conducting thorough keyword research and mapping, laying the foundation for an effective SEO strategy.
Subsequently, we focused on enhancing the website by optimizing and rephrasing missing title tags and meta descriptions. Additionally, we infused search engine-optimized content into the category pages, significantly boosting PlantNet’s online discoverability.
Addressing technical issues, such as broken links and redirect chains, was a pivotal aspect of our intervention. We also took measures to disavow toxic backlinks, ensuring that Google disregarded links associated with lower-quality or less-trusted sites, thus safeguarding PlantNet’s ranking.
In the final stage, we fine-tuned existing blog content, ensuring its currency, engagement, and relevance to PlantNet’s target audience. Our multifaceted approach aimed to propel PlantNet to new heights in the digital landscape.
Pro tip
Businesses often overlook title tags and meta descriptions in the website creation process. They’re incredibly important, though – they provide summaries that help search engines understand a page’s content, and also encourage readers to visit those pages.
The Result
After just two weeks of executing our SEO strategy, PlantNet experienced a remarkable surge in average keyword rankings for their target keywords, elevating from 16.75 to 6.25. Over the subsequent nine months, these rankings stabilized at an impressive average position of 2.95.
During this period, PlantNet witnessed a substantial growth of 68% in total keywords and an even more noteworthy spike of 135% in page one keywords.
Notably, despite an already substantial 40% increase in overall traffic, the true testament to the effectiveness of our efforts came during the typically subdued Christmas period. PlantNet’s organic traffic soared by an outstanding 177%, resulting in a remarkable over 300% surge in revenue from organic traffic.
Emma Swan, Marketing Coordinator at PlantNet, shared her thoughts on collaborating with Faiz Marketing Agency:
“We were truly impressed by Faiz and his team’s remarkable achievements, their thorough reporting style, and the exceptional effort they put in. Faiz significantly enhanced the SEO scores across all our web pages, pinpointing areas for improvement in the process.
Faiz went above and beyond to assist us in refining the finer details of our website and communicated clearly, empowering us to manage our website more effectively than ever before.
The way Faiz operates is refreshingly friendly, personal, and highly effective. His communication style is honest and relatable, creating an atmosphere that feels more like being in the same room than just a Zoom call!
Faiz is a true testament to his industry! Thanks a bunch, Emma! We’re excited to witness PlantNet, along with its website, continue to flourish under Faiz Marketing Agency’s guidance!”
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